The company:
BONITA is a fashion chain founded in 1989 and owned by Frida and Nachman Reuveni.
Frida Reuveni, owner and designer presents a unique and personal saying addressing fashionable trendy young women.
BONITA places itself at the top 5 fashion chain in Israel.
The Brand:
BONITA has distinguished itself from other fashion chains in Israel , by presenting a  unique concept of fashion boutique stores.
BONITA is an Israeli brand which takes pride in manufacturing locally.
The collections are small and updated each week in order to correspond with the ongoing trends in the world, and fulfilling the customers' demands for innovation and creative designs. The collections have a young a trendy look without compromising on the quality of the products.
From wholesale to retail :
In 1998, due to changes in the local market, the company decided on a strategic change of becoming a retail chain under the brand name BONITA.
Today BONITA operates 25 stores located in prime shopping malls throughout the country.
BONITA's core activities include the BONITA women clothing line and the girls clothing line CHIKITA BONITA, operating in 25 stores under the brand name BONITA.
Throughout its activity, the company gained its reputation as dynamic and innovative. The company employs more than 200 workers.
About the designer: 
Frida Reuveni, head designer and owner, is a true success story. Even as a child she showed genuine talent and creativity.
At the age of 24 she decided to start her own business. The year was 1989 and Madonna's hit "La Isla Bonita" was playing constantly on the radio, inspiring Frida to name her company "BONITA".
Frida's motto for successful career is to have an unstoppable passion for innovation and to be able to inspire your customers.
Her designs are for strong sensual women who like to have fun…  
Stores
Ashdod – Lev Ashdod mall – 08-8555927
Ashdod – Star center – 08-8604857
Ashkelon – Giron mall – 08-6788570
Bat Yam – Bat Yam mall – 03-5538952
Beer Sheva – Hanegev mall – 08-6450850
Eilat – Mall Hayam mall – 08-6326170
Hadera – Lev Hadera mall – 04-6334425
Haifa – Grand Kenyon – 04-8120808
Herzeliya – Shivat Hakohavim mall – 09-9504998
Herzeliya pituach – Arena mall – 09-9585003
Kiryat Ata – Big center – 04-8493504
Kiryat Biyalik – Hakiryon – 04-8771170
Rishon Le Zion- Zahav Mall- 03-9412604
Netaniya – Big Poleg , Poleg Industry center – 09-8652638
Petach Tiqva – The big mall – 03-9211087
Raanana – Renanim Mall – 09-7601831
Ramat Gan – Ayalon Mall – 03-6190987
Rehovot – Rehovot mall – 08-9491871
Tel Aviv – Azrieli center – 03-6958302
Tveria –  23 Hagalil st. – 04-6715056
Jerusalem – Malha mall

New! Hod Hasharon – Sharonim mall 09-7488621

Management / Customer service – 18 Gruzenberg st. – 03-5166273/4/5